To start and create a business, it's not enough just to have the templates, worksheets, and instructions. Now none of that is actually any good if you don't work on the messages you're telling yourself on a nanosecond by nanosecond basis....

Fun Fact: 

Did you know that in 1994 when Amazon started out they only sold books?

The point here is that when you’re starting out, it’s always best to start your business in a sub-niche, or micro-niche it’s also called.

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