How to Find Your Sub-Niche

Fun Fact: 

Did you know that in 1994 when Amazon started out they only sold books?

When you’re starting out, it’s always best to start your business in a sub-niche, also called a micro-niche. 

As you get more experience in business and you’ve grown your reach and revenue in your sub-niche, then you can start expanding to a larger niche or change sub-niches.

Take me for example.  I’m a business coach for educators--teachers, principals, para-pros, basically, anyone in the education field who wants to do more, learn more, be more. I work with educators that want to find a way to transition out of education and into the world of entrepreneurship. 

I could be a business coach for anyone, but my story--being an educator turned entrepreneur, resonates most with educators, as I’m a former teacher.  Therefore, since the business coaching and the online business course markets are very crowded, I decided that to reach my potential customers best, I should niche down and be a business coach just for educators.

However, in a few years’ time, I could expand to being a business coach for all helping professions.  There are many reasons why it’s advantageous to do this.  In this training video I did for my Educator 2 Entrepreneur students in a group coaching session, I cover the following:

  • The 8 mega-markets that are the most profitable to be in.
  • Choose one of the 8 mega-markets that your business will be in.
  • For existing business owners, clarifying what mega-market you’re in.
  • Seeing signs of competition isn’t a bad thing, and why.
  • Using 4 examples and showing how to narrow down businesses’.
  • Practice how you can sub-niche down your interest.

To get more clarity on how you want to make a difference in the world, watch the vlog above and download the mega-markets & sub-niche freebie at the end of this blog!


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