Did you know that in 1994 when Amazon started out they only sold books?
When you’re starting out, it’s always best to start your business in a sub-niche, also called a micro-niche.
As you get more experience in business and you’ve grown your reach and revenue in your sub-niche, then you can start expanding to a larger niche or change sub-niches.
Take me for example. I’m a business coach for educators--teachers, principals, para-pros, basically, anyone in the education field who wants to do more, learn more, be more. I work with educators that want to find a way to transition out of education and into the world of entrepreneurship.
I could be a business coach for anyone, but my story--being an educator turned entrepreneur, resonates most with educators, as I’m a former teacher. Therefore, since the business coaching and the online business course markets are very crowded, I decided that to reach my potential customers best, I should niche down and be a business coach just for educators.
However, in a few years’ time, I could expand to being a business coach for all helping professions. There are many reasons why it’s advantageous to do this. In this training video I did for my Educator 2 Entrepreneur students in a group coaching session, I cover the following:
To get more clarity on how you want to make a difference in the world, watch the vlog above and download the mega-markets & sub-niche freebie at the end of this blog!
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